Ray White & One Group
Real Estate
Overview
We reworked their campaigns, reshaped their landing pages, and brought clarity to their strategy. The result? A huge lift in enquiries, stronger leads, and costs slashed to a fraction of what they were paying before. Today, they’re running leaner, smarter, and generating more business than ever — and the momentum keeps building.
Client:
Ray White Aspley & One Group
Year:
2025
Category:
Targeted Leads Generation
/
Google Marketing
Location:
Aspley QLD 4034
The Challenge
Ray White Aspley had a large team, 10 locations, and big ad spend — but the results weren’t matching the investment. Their Google Ads campaigns were unfocused, their landing pages clunky, and cost per lead was ballooning at $75 per enquiry. Tons of traffic, but conversions weren’t following.
The Solution
We rebuilt their digital engine from the inside out:
Remapped Google Ads with single-keyword ad groups for tighter targeting.
Optimised landing pages — simplified the appraisal form, streamlined layout, and made CTAs impossible to miss.
Aligned website content with ad intent for smoother conversions.
Introduced display ads & stronger copy to capture attention across multiple touchpoints.
Cut wasted spend by adding negative keywords and cleaning up search terms.
The Result
In just two weeks, cost per lead dropped from $75 down to $25. With a reduced budget of $10K/month, Ray White Aspley now generates 4x more, higher-quality leads than they did with $15K/month. The Philosophy: "Big budgets don’t win markets — precision does. We turned scatter into strategy, and cost into performance."
Client feedback
